3 reasons you should ask for customer feedback today

As a freelancer or small business owner, you have the luxury of establishing direct relations and conversations with your customer base. And it pays off: 77% of consumers see brands more favorably if they seek out and apply customer feedback. If your services are digital, or if you’re in e-commerce, you can’t just walk up to your customer’s table and sit down for a conversation. But what you can do is actively pursue customer feedback. Here’s how and why.

Feedback is a positive thing, even when it's negative

Yes, you’re short on time, and you can't expect your clients to take time to help you improve your business either. But you’re both constantly looking at ways to improve your business. When they receive your product or service, inevitably they'll have ideas of how it all could have been better. How will you find out though, if only one out of every 26 customers is likely to bring up complaints? The other 25 will likely switch to another brand or business. Instead of waiting for incidents to escalate and come to you in the shape of complaints and bad reviews, it’s time to get ahead. Feedback forms help you do just that. The right place, time, and questions will help you drastically improve your goods and services. We’re here to give you the rundown on why and how to implement surveys in your customer service strategy.

Make data come to life

Analytics can be abstract without the right context. To really get to know what your customers are trying to tell you through their behavior, all you need to do is ask. If you match actual feedback with data, you will get the full picture of what your customers are experiencing, and how you can improve that. As a freelancer or small business, you are often versatile and flexible enough to quickly adapt. If you can identify gaps between what you deliver and what customers want, you can proactively make the necessary changes.

Testimonials from clients

There’s no better marketing campaign than one of your customers sharing positive feedback about you with others. When collecting customer feedback through surveys, you get a chance to collect testimonials you can use on your website or social media.

Customer feedback is a part of the customer experience

Listening to your customers leads to customer loyalty. The number one reason customers switch brands is that they feel unappreciated. By giving them a chance to weigh in on what you are offering them, you create a better relationship. Rather than telling them what you’ve been up to, ask them what they’d like to see and receive. This switch in approach pays: customer-centric companies are 60% more profitable than companies that don’t focus on customers.