Conversion Marketing for Intelligent Growth
Trusted by brands from $1M to $100M+ ARR seeking to move from unpredictable acquisition to engineered performance.
Growth isn’t guesswork.
Conversion Marketing brings structure to scale
— built on insight, not intuition.
How convertible is your
marketing strategy?
Planty Lab powers full-funnel strategy and performance solutions for global brands.
Strategic Infrastructure for Scalable Acquisition
Marketing channels evolve. Principles don’t.
The approach centers on building predictable revenue engines
— systems that convert efficiently, optimize over time, and align with unit economics, not just impressions.
ENGAGEMENT
Agile video production and brand-first creative that cuts past noise.
TRAFFIC
Multichannel prospecting and retargeting of top-performing user segments.
Landing pages to on-site messaging and design optimization.
CONVERSION
A Growth Partner in Performance
Founded in 2019, Hong Kong, Planty Lab exists at the intersection of performance marketing and strategic consulting.
Led by operators with deep experience across fast-growth and enterprise environments, the work focuses on clarity, not chaos — simplifying complex marketing into systems that scale.
Growth is engineered, not improvised.
Ariel Leung, Founder &
Head of Digital Marketing
The visionary founder behind Planty Lab, driving innovation and leading our team to new heights of success.
Francisco Ho
Head of Growth
Mastery in zero to one, and experienced in one to zillion.
Our talented Content Manager and music enthusiast, bringing creativity and a passion for storytelling to our team.
Toby Ip
Content Manager
